IPod video was a remarkable new device at its appearance, due to the new and exiting quality that it might offer : playing videos. Besides this, the iPods have known, since their appearance on the market, a relentless evolution, which lead to the proven fact that the general public and the future clients had more expectancies pertaining to this product.
With a new offer and design, the new release iPod video had a collection of new advertisements, some authentic and some suspicious, due to their fake or less real aspect. Because the product wasn’t yet in stores and folk never expected such a product to appear, there were several provoking and debatable advertisements which appeared and circled online.
By bringing a new and relevant feature to the device ,eg the video feature, the possible customers were shocked by the development of the product and hence the adverts purpose was established. One of those advertisements represents the iPod video in an imaginary shape ( suggesting that the authentic iPod has other optical features and another design ).
The ad was really short, as it lasted only fifteen seconds. The video starts with presenting some corners of the new machine which are exposed in a computerized demeanour.
This one side of the device turns and the other one presents a screen which played the latest music promo belonging to the band Black-Eyed Peas ( Pump it ).
The music and rhythm were dynamic and fast and so were the characters, who were dancing while driving.
All of a sudden , the slogan introducing the new hand held flick theatre appeared and right after, the phrase new hand held picture theatre was cut out and the new phrase new iPod appeared on the screen, ensuing Introducing the new iPod. Still, there are several adverts of the new iPod video which are, for sure, authentic. The main notion of these is the incontrovertible fact that music can be seen, also besides just being heard. This is the reason why the Apple company decided on integrating famous artists in the adverts for their product : one of the adverts featured U2’s Original of the Species from the Vertigo – Live From Chicago DVD and another two featured Eminem and Wynton Marsalis.
The advertisements featuring these artist were much longer than the common ones and they essentially played famous songs, though not along with their videos ; instead, the producers settled on some more authentic images illustrating performances of these artists, which would seem natural and more spontaneous. The advertisements for this new release were targeted on the video playing capacities of the device and the producers wanted, simultaneously, to designate the new selection of probabilities the new model of iPpod had to give. The key notion of the adverts was clear, although these 3 advertisements had completely different targets. In parallel, the advertisements with the dancing silhouettes continued with more stipulated backgrounds, which were representing the video options.
The iPods video adverts show the product has definitely developed, has a more mature image and optimised new features.
ipod video ads